For the launch of the new collection, Capoeira, Potens has developed a spectacular advertising campaign, featuring the European capoeira champion, Michael ‘Pit Bull’ Swierzky and the caporeira specialist - Patricia Reprezas.
The campaign, consisting of a TV advert and adverts in the press, specialist magazines and point of sale material, uses the slogan “An iron body can withstand any movement”, which synthesises the principal benefits of the brand: strength and precision. |