Potens is a brand from Switzerland, which reached the Spanish market in the 1940s entering into competition with the best-known brands of the time.

Currently, under the ownership of Industrial Martí de Relojería S. L. de Barcelona, Potens has situated itself at the forefront of fashion, based on a spirit of excellence in watchmaking, cutting-edge design and the quality of its products.

Through successive advertising campaigns, the image of the brand has earned a new position in the market.

The latest collection, ‘Capoeira’, inspired by the spectacular Brazilian dance is still present throughout all major media.